If you are starting your own business or even if you have had one for awhile, it can still be challenging to know how to prioritize marketing tactics and dollars. In the end, don’t you want to be able to get the most value for your budget and be as strategic and targeted as possible?

Why Have a Marketing Plan?

This is where the value of a local Colorado marketing consultant or firm can offer tremendous benefit and value. Even if you have a small budget, you will be able to stretch your dollars much further and use them more effectively with guidance and expertise. I like to think of it as an airplane taking off for a long flight. If it is off course a few degrees after take off then by the time it tries to reach its original destination it is way off course. This is why it’s important to setup your marketing plan strategically and soundly in the beginning so when you are months down the road, you have not wasted valuable resources and time.

The first thing to keep in mind is your marketing and business goals followed by your budget. From there you can create a strategic marketing plan and hierarchy that will allow you to start building momentum and success for your Colorado business. So first decide things like…Are you trying to drive customers to a brick and mortar store? Do you need the phone to ring more often? Are your wanting to sell more of a specific product? After you’ve established the main goal, layer in your budget to help identify where the greatest marketing opportunities lie. You will then be able to calculate things like if a Social advertising campaign or perhaps a content strategy would be the best first step.

As always, you can contact Haitz Marketing located right outside Denver to setup a consultation or with perspective on how to prioritize your marketing plan.

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